Ten consecutive days of stock losses. $450 billion in market capitalization wiped out. That's not noise - that's the market sending a message, and it's worth understanding what that message actually is.

Amazon has been on a historic losing streak that as of February 17, 2026, shows no sign of ending. The scale of the drawdown is difficult to overstate: $450 billion is larger than the entire market capitalization of most Fortune 500 companies. It's roughly the GDP of Norway. It evaporated in a week and a half.

So what's actually happening? Several factors are converging simultaneously.

AWS growth expectations vs. reality. Amazon Web Services has been the company's crown jewel and its most reliable profit engine for years. But the market has been pricing in eye-watering AI-driven cloud growth, and the gap between expectations and actual results leaves significant room for disappointment. When you trade at the multiples Amazon commands, you need to deliver - consistently, quarter after quarter.

The retail business's margin problem persists. Amazon's e-commerce operation is massive, but it's never been particularly profitable on its own. The company has been investing heavily in same-day delivery infrastructure, drone delivery experiments, and robotics. Those investments compress near-term margins even if they make strategic sense long-term.

The AI capital expenditure question. Amazon has committed to spending tens of billions on AI infrastructure. Investors are watching those numbers carefully, and right now there's a genuine debate about whether the returns will justify the investment at the pace being deployed.

Here's what I think is really going on beneath the surface: the market is having a broader reckoning with Big Tech valuations in an environment of persistent uncertainty. Amazon isn't the only company facing this - the entire tech sector has been volatile as investors reassess whether the AI investment supercycle will produce returns on the timeline the market priced in.

That's not the same as saying Amazon is in trouble. The company's logistics network, AWS market position, and advertising business are all genuinely formidable. Andy Jassy's strategy on AI - building Bedrock, acquiring AI capabilities, integrating AI across AWS products - is coherent and well-resourced.

But coherent strategy and market sentiment operate on different timetables. Right now, sentiment is losing. Whether that persists or resolves depends on what Amazon reports in its next earnings call and whether AWS growth numbers give investors something to grab onto.

For the technology industry broadly, Amazon's slide is worth watching because it signals how high the expectations bar has been set. When a company with Amazon's scale, diversification, and genuine AI assets can shed $450 billion in ten days, it tells you something about how much optimism was already priced into the entire sector.