Disney just quietly redefined what "exclusive theatrical release" means, and theater owners everywhere are reaching for the antacids.

Zootopia 2, the highest-grossing animated film of 2025 according to the Motion Picture Association, is hitting digital platforms on January 27—a mere handful of days after its theatrical run began. You can grab it on Amazon Prime Video, Apple TV, and Fandango at Home, with 4K Ultra HD, Blu-ray, and DVD arriving March 3.

Let's be clear: this isn't about Zootopia 2 underperforming. The sequel brought back Ginnifer Goodwin's Judy Hopps and Jason Bateman's Nick Wilde for another animated adventure that families couldn't resist. It made bank. Disney just decided that bank could be bigger if they got it onto home screens immediately.

The theatrical window—that sacred period when movies belonged exclusively to cinemas—used to be 90 days. Then it became 45 days. Now apparently it's "whenever we feel like it." Deadline reports this as a straightforward release strategy, but let's call it what it is: Disney testing how fast they can extract maximum revenue before anyone notices the erosion.

Theater chains won't publicly complain—they can't afford to lose Disney releases—but this has to sting. Every day a blockbuster plays exclusively in theaters is a day families can't just hit pause and deal with a toddler meltdown at home. Disney knows this. They're banking on it, literally.

The crazy part? It's probably the right business move. Families with young kids increasingly prefer the $20 rental over $60 in tickets plus popcorn. Disney's just meeting the market where it is, even if that means the theatrical experience becomes a brief preview for the real money-maker: home entertainment.

Remember when studios used to believe in "windows" as a way to maximize value across different platforms? Yeah, Bob Iger sent that idea to the Disney vault right next to Song of the South.

In Hollywood, nobody knows anything—except that Disney will always find a way to monetize a talking bunny cop.