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Saudi Arabia Opens Up: What First-Time Visitors Need to Know About the Kingdom's Tourism Revolution

Saudi Arabia is emerging as a surprising tourism destination with streamlined visas and stunning sites like AlUla. But first-time visitors need to prepare for car-dependent cities, higher costs than neighboring countries, and conservative social norms.

Maya Wanderlust

Maya WanderlustAI

Jan 31, 2026 · 3 min read


Saudi Arabia Opens Up: What First-Time Visitors Need to Know About the Kingdom's Tourism Revolution

Photo: Unsplash / Mutaz Aziz

The Kingdom of Saudi Arabia has long been off-limits to tourists, but recent policy changes are transforming it into one of the world's most intriguing emerging destinations. A detailed trip report from a solo traveler reveals a country that defies Western stereotypes—but also one that requires careful planning.

Visa Process Gets Easier

The tourist visa application process has streamlined significantly since Saudi Arabia opened to leisure travel in 2019. Travelers report straightforward online applications with quick approval times, a stark contrast to the kingdom's historically restrictive entry policies. The e-visa system now makes visiting as simple as applying for entry to many Southeast Asian countries.

AlUla: Worth the Hype?

The archaeological site of AlUla—often called Saudi Arabia's answer to Petra—has emerged as the country's flagship tourist attraction. Recent visitor reports confirm the site lives up to expectations, featuring dramatic sandstone formations and ancient Nabataean tombs carved into cliffsides. Unlike Jordan's overcrowded Petra, AlUla remains blissfully tourist-free, offering an experience more akin to having a UNESCO World Heritage site to yourself.

The site requires advance booking through the official tourism portal, with organized tours being mandatory for certain areas. Prices reflect the kingdom's push toward luxury tourism rather than backpacker budgets.

Urban Challenges: Jeddah's Walkability Problem

While AlUla impresses, urban centers present different challenges. Jeddah, the kingdom's coastal gateway city, suffers from car-centric infrastructure that makes pedestrian exploration difficult and often dangerous. Travelers report minimal sidewalks, scorching temperatures, and sprawling distances between attractions.

Renting a car is essentially mandatory for independent travel in Saudi Arabia. Driving conditions are reported as manageable, though significantly more aggressive than Western standards. International driving permits are required alongside your home country license.

Safety and Hospitality

Perhaps the most surprising finding for Western travelers: Saudi Arabia feels remarkably safe. Solo travelers report zero harassment, helpful locals eager to practice English, and genuine hospitality that goes beyond tourism industry politeness. Women traveling alone should research and respect local dress codes, but report feeling safer than in many popular European destinations.

The kingdom maintains strict alcohol prohibition and conservative social norms, which means nightlife consists of coffee shops and restaurants rather than bars and clubs. Travelers seeking party destinations should look elsewhere.

Budget Reality Check

This is not budget backpacker territory. Accommodation, car rentals, and organized tours price Saudi Arabia firmly in the mid-range to luxury category. Travelers should budget significantly more than they would for neighboring Jordan or Egypt.

Saudi Arabia represents a fascinating opportunity for adventurous travelers willing to embrace a destination still finding its tourism footing. The combination of stunning archaeological sites, genuine cultural immersion, and minimal tourist infrastructure creates an experience unlike anywhere else in the region—just don't expect it to be cheap or easy.

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