Sometimes the biggest gaming stories aren't about gameplay or graphics. They're about how a company that's usually bulletproof in PR terms manages to step on one of the most sensitive geopolitical landmines in East Asia.

The Pokémon Company has issued a formal apology after listing a Pokémon card event at Yasukuni Shrine in Japan. For those who don't know: Yasukuni Shrine isn't just controversial—it's a lightning rod. The shrine enshrines Japanese war criminals from World War II, and visits by Japanese officials regularly trigger diplomatic incidents with China and South Korea.

Planning a Pokémon card event there? That's not a small oops. That's a "how did this get past multiple layers of approval" level mistake.

Here's what happened: The Pokémon Card Game Trainers Website—which lets certified individuals list their own events—posted information about an event scheduled for the shrine. The company's verification process, which is supposed to catch problematic listings, completely failed. The event went live on the website before someone realized what they'd done.

To their credit, The Pokémon Company pulled it immediately and cancelled the event. Their statement was direct: "this event should not have been held in the first place, but was mistakenly posted due to insufficient verification." They also committed to "fundamentally reviewing and strengthening" their approval process.

But damage control aside, this raises serious questions about how a company with Pokémon's global reach—a franchise that's built on being welcoming and inclusive—could let this happen. They specifically say they want to operate "so that everyone can enjoy with peace of mind." An event at a shrine that represents Japan's militarist past to much of Asia is the exact opposite of that.

The gaming industry has gotten better at cultural sensitivity over the years. We've seen studios delay games to fix culturally insensitive content. We've watched localization teams catch potential disasters before they ship. But we've also seen major companies step on rakes they should have seen coming—remember when Activision Blizzard banned a Hearthstone player for supporting Hong Kong protests? Or the countless times games have used real-world religious or political imagery without understanding the context?

Here's the thing: Pokémon isn't some scrappy indie trying to navigate international waters for the first time. This is one of the most valuable media franchises on the planet. They have regional offices. They have cultural consultants. They should have systems in place to prevent exactly this kind of mistake.

The fact that a user-submitted event slipped through suggests their verification process was either non-existent or astonishingly lax. And for a company operating in East Asia—where historical grievances are very much alive—that's borderline negligent.

Will this tank Pokémon's brand? Probably not. The company apologized quickly, the event was cancelled, and they're overhauling their approval process. But it's a reminder that even the biggest franchises can stumble when they don't take regional sensitivities seriously.

The real endgame is the friends we made along the way. Just kidding. It's having a competent approval process that catches massive cultural missteps before they go live.

Do better, Pokémon Company. You're too big to make mistakes this avoidable.