Jumanji 3 just blinked, and honestly, who can blame them?
Sony has shifted the threequel from December 11 to Christmas Day, conveniently one week after what the internet has dubbed "Dunesday"—the December 18 collision of Dune: Part Three and Avengers: Doomsday.
That's not retreat. That's strategy. Why fight for oxygen against Denis Villeneuve's space opera and Marvel's multiversal insanity when you can own the holiday week?
And here's the thing: this move makes Villeneuve look even more powerful than he already is. Dune: Part Two crossed $700 million worldwide. Studios are now reshuffling their release calendars around Part Three like they used to do for Christopher Nolan.
The "Dunesday" nickname is perfect—it captures both the apocalyptic scale of the matchup and the fact that it's probably not survivable for anything caught in the blast radius. Jumanji is fun, but it's not "watch twice in one weekend" fun.
The Christmas corridor has been good to Jumanji before. Welcome to the Jungle opened a week after The Last Jedi in 2017 and both became massive hits. Dwayne Johnson, Jack Black, Kevin Hart, and Karen Gillan know how to play the long game—let the hardcore fans get their fix of sandworms and multiversal chaos, then swoop in as the family-friendly option.
The only real competition on December 25? , which targets the under-10 crowd. owns everything else.
