Here we go again with the New York Jets.
The Jets are hiring former Panthers and Colts head coach Frank Reich as their offensive coordinator, according to ESPN's Adam Schefter. It's the latest move in the franchise's ongoing search for stability on offense, and folks, I've got to be honest - I'm skeptical.
Another year. Another offensive coordinator. Another promise that this time it'll be different.
Look, Reich has had success in the past. He was part of the Eagles' Super Bowl-winning staff, and he had some good years in Indianapolis. But let's not sugarcoat this: he's also been fired from two head coaching gigs in the last few years. The Colts moved on from him, and the Panthers couldn't get rid of him fast enough.
So what makes the Jets think he's the answer now?
This is a franchise that has cycled through coordinators and coaches at an alarming rate. They keep recycling the same types of hires - experienced coaches who had success elsewhere but flamed out in their most recent stops - and expecting different results. At some point, you have to wonder if the problem runs deeper than the coaching staff.
Maybe it's the organizational culture. Maybe it's the roster construction. Maybe it's the fact that the Jets haven't had a stable quarterback situation in years. Whatever it is, bringing in another retreaded coordinator isn't going to magically fix it.
Reich will bring experience and a proven track record to New York, and maybe he can stabilize an offense that's been anemic for too long. But this feels like a band-aid on a bullet wound. The Jets need more than just a new play-caller - they need a complete organizational overhaul.
I want to be optimistic. I really do. Every franchise deserves hope, and Jets fans have suffered enough. But when you keep making the same types of moves and getting the same disappointing results, it's hard to believe anything will change.
Reich is a good coach who's had success in this league. But the Jets have a way of breaking good coaches. We'll see if he can buck that trend.
