You want to know what ownership should look like? Dan Gilbert just gave you the blueprint.
The Cleveland Cavaliers owner rented 25 buses and transported nearly 1,400 fans - team employees and ticket-buyers - to Detroit for Game 7 against the Pistons, according to Joe Vardon. The move paid off as the Cavs advanced with home-court advantage created on the road.
Let me paint the picture for you. Gilbert's business-side lieutenants saw that 4,000 tickets were available on the open market. They knew Northeast Ohioans were gobbling them up. The Pistons gave the Cavs "some" extra tickets, but it was clear Cleveland fans were planning to make the 2.5-hour trip north anyway.
So Gilbert lined up those 25 buses and made sure his employees and fans who wanted to go could get there. And when the final buzzer sounded and the Cavs won? Those bused-in fans went absolutely wild in the corner behind Cleveland's bench. One by one, players ran off the court to greet Gilbert. Hugs. Handshakes. Pure appreciation.
"All the little stuff on the margins, he believes in," coach Kenny Atkinson said. "If he thought this was going to give us a tiny bit of a boost, which he obviously did, he is going to make the effort."
Life has been hard for Gilbert since his stroke, since losing his son Nick in 2023, since his divorce. But he's still all-in on winning. He still believes in doing everything possible to give his team an edge. The players feel it. The fans feel it.
This is what ownership should look like. Not tanking. Not cutting corners. Not counting pennies while your team fights for its season. Dan Gilbert saw an opportunity to help, and he took it.
That's what sports is all about, folks - owners who care as much as the players do.
