The St. Louis Cardinals just made a bold bet on the future of baseball broadcasting.
The Cardinals announced Cardinals.tv, their new direct-to-consumer streaming option available for $99.99 per season or $19.99 per month. The service will be available via streaming and through various cable and satellite providers, giving fans flexibility in how they watch.
This comes after the Cardinals terminated their deal with Main Street Sports Group last month, joining the exodus of teams leaving traditional regional sports networks.
So let's do the math: $99.99 for 162 regular season games works out to about 62 cents per game. For die-hard Cardinals fans who watch every game, that's a bargain compared to cable packages that could run $50-100 per month.
But here's the question everyone's asking: Is this a good deal?
If you're a casual fan who catches 20-30 games a season, paying $20 a month might feel steep. But if you're the type who has Cardinals baseball on every night from April to September, you just saved a lot of money.
The Cardinals are one of baseball's most storied franchises with one of the most loyal fanbases in sports. They're betting that Cardinals Nation will pay directly for access rather than relying on cable bundles.
This pricing model could set the standard for other teams making the jump to direct-to-consumer. The Tigers, Royals, Reds, Angels, Marlins, Brewers, and Rays are all watching closely as they plan their own streaming strategies.
The future of baseball broadcasting is here. No middleman. No cable bundle. Just you, your team, and a subscription.
That's what sports is all about, folks.
